Privacy Policy
INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA, in application of the current regulations on the protection of personal data, informs that the personal data collected through the websites https://tierrasdelaveracruz.com/ and https://www.itrem.es are included in specific automated processing systems for users of the services of INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA.
The data are processed for the purposes of analyzing visits, traffic and user browsing, in accordance with the Cookie Policy, responding to requests for information through the contact form and other sections, managing the sending of informative communications expressly requested by the user, maintaining the commercial relationship, and carrying out information, training, advisory and other activities of INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA.
Additionally, the data will be processed to manage the operation of the chatbot available at https://tierrasdelaveracruz.com/, as well as its training and improvement in accordance with the Legal Notice.
The data will be communicated to those entities that are necessary for the sole purpose of fulfilling the purposes set out above.
INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA adopts the necessary measures to guarantee the security, integrity and confidentiality of the data in accordance with the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and Organic Law 3/2018 of 5 December on the Protection of Personal Data and the guarantee of digital rights.
The user may at any time exercise the rights of access, objection, rectification, erasure, restriction and portability recognized by the aforementioned regulations by email addressed to protecciondatositrem@listas.carm.es or at the following address: Avd Juana Jugan, Nº2 (Cct building), C.P. 30006 – Murcia (Murcia).
The user declares that all data provided by them are true and correct, and undertakes to keep them updated, communicating any changes to INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA.
Purpose of the processing of personal data
At INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA we will process your personal data for the following purposes:
- In the event of contracting the goods and services offered through https://tierrasdelaveracruz.com/ and https://www.itrem.es, to maintain the contractual relationship, adopt pre-contractual measures, as well as manage, administer, inform, provide and improve the service and comply with our legal obligations.
- To send information requested through the forms available at https://tierrasdelaveracruz.com/ and https://www.itrem.es.
- To send newsletters, as well as commercial communications about promotions and/or advertising from https://tierrasdelaveracruz.com/, https://www.itrem.es and the sector.
- To improve the training and operation of the chatbot.
We remind you that you may revoke your consent to receive commercial communications by any means and at any time by sending an email to the address indicated above. In the case of users who have previously contracted the services of INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA, we may send such communications based on our legitimate interest provided that they are related to activities, products or services previously contracted from INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA, without prejudice to the fact that you may object to the above at any time.
The fields in those records are mandatory, and it will be impossible to carry out the stated purposes if those data are not provided.
How long are the personal data collected retained?
The personal data provided will be retained for as long as the commercial relationship is maintained or until you request their deletion, and for the period during which legal liabilities may arise from the services provided.
If you subscribe to our bulletins or newsletter, the data will be retained indefinitely.
With regard to the data entered into the chatbot, conversations will only be stored in the user’s browser for a period of thirty days. The remaining data will be duly dissociated or anonymized, disconnected from any user, and will be used for the training and improvement of that service.
Legal basis
The processing of your data is carried out on the following legal bases:
The adoption of pre-contractual measures and/or the contracting of the services of INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA, whose terms and conditions will in all cases be made available to you prior to any possible contracting.
Compliance with our administrative, tax and accounting obligations in relation to the contracting of the aforementioned services.
Freely given, specific, informed and unambiguous consent in relation to the remaining processing operations, unless our legitimate interest applies for sending electronic commercial communications under the terms indicated above.
If you do not provide us with your data, or if you provide them incorrectly or incompletely, we will not be able to process your request, making it entirely impossible to provide you with the requested information or to carry out the contracting of the services.
Recipients
The data will not be communicated to any third party outside INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA, except where there is a legal obligation or where necessary for the performance of the contracted services.